EMOTIONS IN ADVERTISING
Emotional campaigns are almost twice as effective as rational ones. Why? Are we really that easy to fool?
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I'm a casino professional, a student and a mum. During the last decade I've seen the changes digitalisation has brought to business life. Now it's time to dig deeper and learn the facts behind it.
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Hopefully I will be able find a nice balance with digital and live world. As a mum of two young girls I'm always worrying how the digital world is affecting our children.